Advantages of using premium themes & demerits of free theme for your website

A very famous quote by a successful person   “First impression is the last impression”  do you believe in this ? Obviously guys – Lets take an example  , If you meet a girl  for first time and you misbehave with her, doesn’t matter  how brilliant and polite you are usually but that girl will never wish to meet you again . Hence every body try of deliver his best in his first interaction.

 Similarly if a visitor visit your website/blog  for first time and found your website / blog not looking professional , not proper layout , loads slow ,not proper navigations  etc . This will create a negative impression in the mind of your visitors about your website .  They may think about  blog / website that the admin / editors and writers of the website is not professional , or beginner  or they had created this website for  just time pass  , or visitor may feel that your website is scam website , hence in all this condition your first time visitors will leave your website / blog and probably not visit again in future .

  Hence I will always recommend you to purchase a premium theme for your website / blog . The question is how much it worth ? Few $$ , but just think of in return of this what you will be getting , the answer is trust of visitors and remember trust building is the most important in online business & if your visitors trust you you can make millions of money by affiliate marketing .

If you don’t have money to purchase a premium theme right now , its ok continue with free theme  or basic theme , but soon when you start earning money from your blog / website , The very first action a webmaster should do is to purchase or upgrade your website theme to premium theme , Trust me guys , it will increase your earning potential as well as your visitors on your website.

Advantages of using purchased premium themes on your website / blog

• Professional look , proper layout/template , proper color : A paid theme or purchased theme is called a premium theme by professional theme developers , They put their complete effort & knowledge in the development of premium theme , so that their client website should get a professional , eye catching look. Since it is properly designed templates which are tested on several type of devices ,and various browsers.  The color and graphics used in premium themes are awesome &  also tested several times before implementing in the design. This is nature of  every human being – Lets take an example of a man , he always wish to spend more time with those ladies who looks beautiful than those who looks ugly , similarly women’s also like to spend much time with handsome guys than ugly guys , In this world beauty stops every ones eyes for a while , hence this is also applicable to your website and blog that visitors use to spend more time on website on those websites who looks professional.

• Responsive theme feature , mobile device friendly : This is the most important and now mandatory aspect for a website or blog  to get higher listing in search engine results . Google recently openly disclose this guideline to every webmasters to create his website Responsive i.e mobile device friendly ,Hence if you use responsive theme for your website or blog , Then when your visitors browse your website on mobile , then automatically , the mobile version of website will open , if it is accessed on tablate , the tablet version of your website will open , and if browsed on desktop or laptop , it opens the desktop version , actually in responsive theme the themes are developed keeping in mind that now a day internet are accessed widely on mobile devices rather than desktop and laptops , hence the template of theme is flexible to fit best with the screen size of the device on which you are using internet. hence I would always recommend you to purchase a premium responsive them for your blog or website , since free responsive themes are very less available in the market , and even if you find any free responsive theme then it will not look professional , hence always keep in mind to buy a premium responsive theme.

• Fast Website loading time : Website loading time impact both your visitors as well as search engines , if your website of blog loads slow, and always remember the internet users has a very less patience , if they once tried to load your website if found slow , even if your website is very informative and useful , people will always prefer to visit those website of your competitors whose websites are comparatively faster.

                    Also search engines like google , bing , yahoo , msn etc says that they also consider this parameter in ranking the website position in their organic search listings. If you visit alexa , which is famous for ranking website , it also shows the website loading time  details in its analysis. Hence you may found that a free theme contains lot of referral links  and credit links in the footer , which makes website slower , hence buy a theme which is  light color , less graphics and simple .

• Proper Navigation menu bar and links : It is also very important for search engines and visitors , to know easily about the sitemap of website so that how they can navigate to each pages and post of the website so that any page should not be left visible from his eye during browsing the website. So premium website themes always have easy and simple navigation links and menu buttons connected and arranged in such a manner so that complete website can be browsed easily even if any visitor is browsing your website or blog for first time.

• No Referral links : This is one of the most worsted issue in free theme, if you are using any free theme , then you will find that there are several referral links and out going links of other websites in the footer which act as a backlink for them , This means search engine algorithm consider it as you are giving positive credential to those websites , whose links are in the footer of your site , But those websites may be blacklisted , scam, or dirty , which will effect your ranking as well be search engines . They may penalize you for this . a part from this your website is not completely under control , They may put some hidden code so that they can access their theme control in feature , or they may put advertisement on your website without your permission , they have also option that if you remove the credit or referral links from the footer , your complete website will be closed and you will get a message saying that – please return the referral or credit link in the footer to restate the website.

                  But a purchased premium theme does not contains any referral or credit links anywhere in the website, They don’t have any hidden codes in the program , your website is completely under your control , since it is in their terms and condition agreement file , hence they are always aware of this that if they will keep any link or hidden code , any one can take a legal action on the company or theme developer.

• Safe ,Secure & advanced security : Purchased theme are always safe and secured , Because Professional theme developers keep care of all those aspects which could keep away bad guys and hackers out of reach from your website. Hence the premium theme has enhanced and advanced security options pre configured in the theme, while in free theme , the developers are not concerned about the security aspect of your website .
• Pre Configured extra options : In paid themes you will always find some extra features and options which will be helpful for your business, In the theme option / settings you extra features like home page slider, post sliders , flash message configuration , social media embedding options etc , but in free themes you will always get only the basic options and functions , which comes with the basic theme package.

• Multiple Browser compactable : Purchased premium themes are  tested well in every aspect in multiple browser , since if in future if the client found any issue he will report the problem. But in free theme they are mostly well compactable with desktop version .

• Free Tech Troubleshooting Support : If you purchase any paid premium theme thene the company or the theme developer or seller gives you a guarantee of free support or free installation as well as you can claim for free support to resolve the issue with your website if happens in future , but in free theme no one is concern about your support and help in troubleshooting any issue which occurs in future.

• Business categorized options & look : When a developer develops a premium theme for selling , He prepares various themes category wise, and keep the look as well as options and features keeping in mind all those requirements of that business categories , for example they develop them for ecommerce category , blog category , company and organization category , classifieds category etc , in which they try their best to keep all the required features which could make very easier for the business of their clients , but in free themes developer and not concerned about these aspects.

Main Disadvantage of using free or trail website theme :

• Referral & credit Links in footer : Several bloggers and web designers don’t take these link seriously , but these links are very unsafe for your website , these links are attached to some hidden code which may be accessible to the any third party like hackers , advertisers etc. and these links are very low quality links which gives negative impact & signal to search engine algorithm which may lead to penalize your website ranking in search results listing.

• Slow loading time & unprofessional look , which put a negative impression in the mind of your visitors .

• No support , unsafe , usually not 100% responsive and mobile friendly.

Things to know before purchasing a premium website or blog theme :

• Allowed to use on Single website / Multiple website : When you purchase any theme several developer or company when sell theme , in the license they mention this whether you are allowed to use that theme on single website or multiple website, Because it happens with various people who are not aware of these , they purchase theme for 1 website / blog and start using on multiple websites / blog , in such case the theme developer may claim for this issue , since it is mentioned in the user license agreement terms and condition.
• Onetime payment / Monthly or yearly payment : Several theme developers and companies never sell their theme for lifetime use by paying one time amount , beware of such companies and theme sellers , it will cost you very much costly, hence always purchase theme from those company who sell you theme for life time by making one time payment.
• Check compatibility with your hosting paln and version of Content management software which you are using on your website : Before purchasing any theme for your website kindly check the compactiblity of that theme with your hosting paln and the CMS version using wether cms like wordpress , joomla , druple , ecommerce software’s like magento commerse , perestashop , zen cart , open cart, oscommerce , etc.